As most of you may know, Facebook has just a “multi-billion” dollar shot in the arm. With this new found status (pardon the pun) Facebook has introduced a whole heap of changes that either in effect now, or are about to take effect. Some of the more exotic changes may not see the light of day but they have been listed as “testing”.
Of the changes that have been mentioned, the 5 below are the ones that all small business owners should know about!
A page admin, is no longer just a page admin. Facebook saw it fit to redefine the role of the page admin by now offering different roles. A good move on their behalf as more and more people link to Facebook business pages that they do not necessarily work for. Click on the link above to check em all out.
Wanted to see if Scoopon was for you but was afraid to try it out? No need to fret, Facebook are offering its own version of Scoopon by allowing Facebook Business Pages to construct their own deals. These “offers” are available through Facebook and can be shared by anyone. Still in beta testing at the moment, with only a small number of businesses allowed to pursue this, expect to see Facebook Offers from your favourite pages in the very near, almost immediate future.
Want your Facebook Pages’s status to be seen by more people and for longer? Then you can. You just have to pay for it. Cheap at the price, this particular “feature” could be the start of a huge Facebook disconnect.
A great feature that Facebook is testing, is a single “like” count for different Facebook pages that belong to the same business. Perfect for franchised groups or companies that sell to different geographic regions (and hence have different Facebook pages) this would truly help some pages that have less than 10 likes, when compared to their parent company that has thousands.
Finally. If for some strange reason, the perfect time to post your businesses status updates is 2:30am, you no longer have to stay up to do so. Facebook now allows you to schedule your updates at any time you wish!
After writing this, I have just read a new article about Video Chat for Facebook called Airtime.
Time to start reading, testing and writing!
If you have specific questions about how social media can help your business, please drop me an email or leave a comment below.
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