Jun 122012
 

As most of you may know, Facebook has just a “multi-billion” dollar shot in the arm.  With this new found status (pardon the pun) Facebook has introduced a whole heap of changes that either in effect now, or are about to take effect.  Some of the more exotic changes may not see the light of day but they have been listed as “testing”.

Of the changes that have been mentioned, the 5 below are the ones that all small business owners should know about!

1.  Page Admin Roles

A page admin, is no longer just a page admin.  Facebook saw it fit to redefine the  role of the page admin by now offering different roles.  A good move on their behalf as more and more people link to Facebook business pages that they do not necessarily work for.  Click on the link above to check em all out.

2.  Facebook Offers

Wanted to see if Scoopon was for you but was afraid to try it out?  No need to fret, Facebook are offering its own version of Scoopon by allowing Facebook Business Pages to construct their own deals.  These “offers” are available through Facebook and can be shared by anyone.  Still in beta testing at the moment, with only a small number of businesses allowed to pursue this, expect to see Facebook Offers  from your favourite pages in the very near, almost immediate future.

3.  Promoted Page Posts

Want your Facebook Pages’s status to be seen by more people and for longer?  Then you can.  You just have to pay for it.  Cheap at the price, this particular “feature” could be the start of a huge Facebook disconnect.

4.  Multiple Pages with Single Like Count

A great feature that Facebook is testing, is a single “like” count for different Facebook pages that belong to the same business.  Perfect for franchised groups or companies that sell to different geographic regions (and hence have different Facebook pages) this would truly help some pages that have less than 10 likes, when compared to their parent company that has thousands.

5.  Scheduled Posts

Finally.  If for some strange reason, the perfect time to post your businesses status updates is 2:30am, you no longer have to stay up to do so.  Facebook now allows you to schedule your updates at any time you wish!

After writing this, I have just read a new article about Video Chat for Facebook called Airtime.

Time to start reading, testing and writing!

If you have specific questions about how social media can help your business, please drop me an email or leave a comment below.

Also, if you want to be informed of the latest posts and news about social media, please subscribe to my RSS feed, or join me email group with big bright pink box in the top right hand side.

dEx  -  gossip ink social media

 

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